Educating Employees About Brand Advocacy
Word-of-mouth advertising is talked about a lot these days, thanks in part to the increased connectivity that Web 2.0 has given us in recent years. It is not surprising, then, that brands all over the...
View ArticleThe Business Decision: Unintended Consequences
Every waking minute, humans make choices. Do you wear the blue shirt or the white one? Do you eat lunch at Subway or McDonald’s? Do you eat lunch at all? Sometimes, external factors influence the...
View ArticleProviding a Great Work Environment Is Good for Business
A recent article that was posted on CNNMoney.com reminded me of the fact that providing a great work environment for its employees is extremely important for any company. Companies that provide a great...
View ArticleInsights From the SHRM 2011 Employee Job Satisfaction and Engagement Survey...
According to the Society for Human Resource Management (SHRM) 2011 Employee Job Satisfaction and Engagement report, 83% of U.S. employees were at least somewhat satisfied with their jobs in 2011. While...
View ArticleIn Business or Politics, Dissent Is Not Disloyalty
“We must not confuse dissent with disloyalty. We must remember always that accusation is not proof and that conviction depends upon evidence and due process of law. We will not walk in fear, one of...
View ArticleAn Early and Online 2015 Holiday Shopping Season – Why REI Closing on Black...
The business world was buzzing this week about REI’s decision to close its brick and mortar stores on one of the busiest shopping days of the year—Black Friday. While it might have cost them some money...
View ArticleContinuous Education Will Be Required to Keep up with Technological Change
The rapid advancements in technology, including artificial intelligence (AI) and robotics, are changing the work that we do and the way it’s done. In fact, an article published on the CNBC website in...
View ArticleThe Future of the Retail Sales Associate—Another Reason Why Retailers Need to...
The way customers shop, in general, is changing with more and more customers going online to research and buy products. Furthermore, smartphones have also modified the way customers shop in...
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